Micro-macro Environment

In this table (you must click on it to enlarge), we did produce the SWOT analysis according to our research so far. Of course, each time we will learn a fact that affects their environment, we will either post it as a new article or a commentary to the present one. Here are some facts about the advertising industry:

• The global advertising market represented 70,7 billions in 2006
  American market = 57,6 billions
  
• Growth rate around 5.6%


• Rapidly increasing advertising domains: automobile and retailing


• Local competition: Mac Laren McCannBBDO
  

Sources:

-http://www.economie-numerique.com/divers/lindustrie-de-la-publicite/

-http://www.zdnet.fr/actualites/Internet/0,39020774,39369540,00.htm

-adage.com

-http://www.emarketer.com

Mission Statement

Group Cossette Communication is located in Quebec city, but also in Montreal, Toronto, Vancouver, Halifax, New York, Los Angeles, Irvine, London, Moscow and Shanghai. They employed approximately 1 650 persons.

Mission: Our passion is to create a spectacular product that contributes as much to the communication success as to the business success of our clients.

Vision: We want to be a successful, international recognized communications company with a presence in many countries, that is admired for it's entrepreneurial culture, it's spectacular product and it's ability as a «Best of breed» community to work convergently.

«Standing outside the box»
«Standing up and standing out»
«We are a community of communities, working globally, one-to-one»
«We bring it all together»

Clients

Here's some of the major clients of Cossette:

Rio Tinto Alcan, Bell, Samsung, McDonald's, Mentos, Pampers and Unicef, Nike, Guitar Hero, Sony Ericsson, BMO Bank of Montreal, Future Shop, Home Depot, Molson and more...

Introduction

Welcome to our brand new blog!!!

In this blog, we will discuss on Cossette Communications. First of all, we will explain our interest toward this organization. It did start in Quebec City and became one of the top-marketing companies in the world. Also, we both think that they made their success on creativity, open-mindedness and respect. Their internal structure (made of many departments and its coordination) is very interesting to look at. 

Each week, we will be posting an article on Cossette, starting from the experience we had with 

this company, to the overview of the company (beliefs, mission, internal/external, works, 

market) and the analyze of the firm as an employer (interviews, articles, etc). We can refer this blog as a web systematic intelligence.        

Enjoy your reading!