In this table (you must click on it to enlarge), we did produce the SWOT analysis according to our research so far. Of course, each time we will learn a fact that affects their environment, we will either post it as a new article or a commentary to the present one. Here are some facts about the advertising industry:
- The global advertising market represented 70,7 billions in 2006
American market = 57,6 billions - Growth rate around 5.6%
- Rapidly increasing advertising domains: automobile and retailing
- Local competition: Mac Laren McCannBBDO
Sources:
-http://www.economie-numerique.com/divers/lindustrie-de-la-publicite/
-http://www.zdnet.fr/actualites/Internet/0,39020774,39369540,00.htm
-adage.com
-http://www.emarketer.com
